🌴A JUNGLE OASIS IN MIA
Enter Sera Sera Social Club.
Hi Friends,
Welcome to AURASWELL, the premier curated community for wellness enthusiasts.
We create unique and curated opportunities for wellness enthusiasts to network with an exclusive community, discover new destinations, and activate authentic wellness brands. Our ethos is to accelerate people, places, and products in wellness.
⚡ FOR BEAUTY & WELLNESS FOUNDERS
We still have some spots for our founder-only dinners, in partnership with FOUNDERMADE. *You MUST be in the beauty and/or wellness space.* We will host a dinner in NYC at the end of May.
🌴 A WELLNESS COMMUNITY PARADISE
This newsletter is spotlighting Sera Sera Social Club, a private home turned lifestyle social club with lush exteriors and cozy interiors for communities to come to connect… and also disconnect. Nestled in the MiMo district of Miami, this social club is a blissful palm-tree studded paradise focused on alternative wellness experiences, fostering blissful moments of co-creation in style with elements of conscious retail sprinkled around the property.
Subscribe to our newsletter to stay informed about our exclusive events, unlock the power of curated connections, discover new brands, and drive the wellness industry forward.
🌴 PLACE: SERA SERA SOCIAL CLUB
A relaxing, tropical oasis in Miami focused on alternative wellness.
Miami-based couple, Steven and Chelsea Roth, are the power duo behind Sera Sera Social Club, a private, members-only lifestyle club located in the up and coming MiMo District of Miami. Since they moved to Miami in 2020, the pair are now leading the alternative wellness movement with their wellness focused social club. Sera Sera includes 10 unique indoor and outdoor spaces, and is a relaxing tropical and bohemian oasis where wellness enthusiasts in Miami can flourish and relax. The space has already hosted a variety of alternative wellness programs, curated brand experiences, events, and holistic wellness retreats.
With Chelsea’s background as an accomplished fashion designer (inspired by Balinese design) and luxury event planner, she has taken her design knowledge to the next level by creating Sera Sera based on her inspirations. Paired with her husband Steven’s background as a licensed doctor and hypnotherapist, Chelsea has also helped to transform the club into an alternative wellness space that focuses on holistic healing. Since the pandemic, many more individuals have had to look outside of Western medical and traditional medicine to do inner mental work and expand their consciousness to the next level with alternative wellness practices.
“Sera Sera is a one of a kind wellness sanctuary where individuals can come to relax amidst the bustle of Miami. As a previous attendee of the Club’s private events and wellness retreats, I can attest that Chelsea and Steven’s space is an unparalleled space in Miami that everyone should check out (if lucky). - Christina Chao, Co-founder of AURASWELL
Chelsea and Steven have designed a truly magical and beautiful space for exclusive wellness activations and events, and is helping to transform the Miami wellness scene… one palm tree at a time. Sera Sera Social Club is truly an inspirational place, a tropical oasis for multi-dimensional event purposes.
Chelsea is a mastermind creator with decadent taste. She can help plan your event with ease and creativity. The events held here have always had white-glove service, with unique decor, conscious retail brands, curated music, cultivated organic culinary menus and top chefs for private dinners. Sera Sera has held exclusive events for a variety of aligned wellness brands, public figures, and organizations and also creates different types of events from micro yoga retreats, meditation gatherings, THC/CBD infused organic dinners, sound baths, brand launches, and so much more. Sera Sera is a must-do as a hidden tropical wellness oasis in Miami…we hope to see you there!
🌴 THE DYNAMIC JUNGLE DUO
Chelsea and Steven Roth are the visionaries behind Sera Sera.
1. What is your background and what inspired you to create Sera Sera Social Club?
CR: I moved to Miami in 2021 and created Sera Sera Social Club with my husband Steven Roth. I fell in love with our historic oasis and saw a once-in-a-lifetime opportunity to bring together talented wellness professionals and provide a platform for creatives. As curator of the interior and outdoor space, I love facilitating playful experiences within our interactive oasis. It has been a platform that has allowed my free spirit, boundless imagination, and unyielding determination to shine.
2. What is the inspiration behind your property?
CR: Sera Sera Social Club is a heaven for endless opportunities to create, share, and gather. With an always go and INjoy mindset, our goal is to provide the ultimate healing sanctuary and oasis for modern-day curious humans. I love empowering people to lead a life full of health, joy, and community through meaningful and engaging experiences.
3. Tell us more about wellness industry trends that you are interested in and how you're integrating them into Sera Sera Social Club.
There are two trends that we are really interested in incorporating into Sera Sera:
Moving Meditation - Moving meditation allows us to tap into the moment in a very full way and it is a very effective in stopping the chatter in your mind. We are excited to continue exploring this and adding more classes to the program this upcoming season.
Garden Therapy - We believe that an active connection with plants and nature can be a restorative experience and have a profound effect on the quality of life. You can usually find us barefoot in the garden.
4. What are some of your favorite wellness brands and why?
Goop - Fell in love with the It’s All Good Cookbook years ago and it has been our go to for healthy recipes ever since.
Mellissa Wood Health - Her energy and kindness resonate with me (Chelsea). I love how real and raw she is. Thought me to tune in.
OM Luxe and the Ultimate Wellness Guide - Pamela, the founder, truly embraces all things wellness. She has become a great friend to us and we love what she is doing for the wellness community here in Miami.
5. What are your favorite wellness destinations and/or retreats?
We just got back from a month in Israel and WOW. Between the pomegranate juice and the Dead Sea we have never felt better!
6. Any other fun facts about you or upcoming events at Sera Sera that we should know about?
Babes, we are just getting started. Currently, we are looking to add another property to our portfolio. We have a wellness activation coming up in early June and obviously, the Auraswell community will be the first to know.
In the meantime, we are always available for creative collaborations, events and content creation you can find Chelsea personally on Instagram @thechelseachannel and the business @injoyserasera.
WELLNESS WEDNESDAY
Your wellness fix in all dimensions.
💪 PHYSICAL: Workout with Marina Rae Trejo and her physical education sessions at Live the Process studios in TriBeCa.
💗 EMOTIONAL: Chelsea recommends, Move with Heart Podcast by Melissa Wood Health.
📚 MENTAL: Chelsea recommends, The Empaths Survival Guide by Judith Orloff.
🙏 SPIRITUAL: May 17 @ 8pm, RSVP for Restorative Rhythms, a sound healing and restorative yoga event @ LeSouk Studio with Francesca and sound practitioner William Berk. Limited spots are available ($55 for admission).
😎 SOCIAL: RSVP to this Surf Charity event! RAD Surf is partnering with SURFSET NYC & AURASWELL for a wellness charity event featuring in-studio simulated surf sessions, with speakers, and meditation. Admission is $45 and includes a gift bag valued at $200+. Limited spots are available. Reserve your 60 minute wellness experience HERE.
🌎 ENVIRONMENTAL: Join the Central Park Conservancy in NYC for their Annual Family Party.
Interested in a curated, private wellness event(s) and/or growth consulting for your business?
Contact us at auraswellcollective@gmail.com.
Follow us on Instagram @auraswell