🌻 A SEASIDE RETREAT
The Reform Club elevates your R&R.
Hi Friends,
Welcome to AURASWELL, the premier curated community for wellness enthusiasts.
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🌙 YOUR VISION BOARD
💫 Manifest your COMPANY’S EXIT. If you are a founder with annual profits above $2M, with recurring and stable revenues, have a diversified customer base, and have low cyclicality and low CAPEX AND you want to retire…Email auraswellcollective@gmail.com for an opportunity to EXIT.
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🌻 PLACE: THE REFORM CLUB
Welcome to your personal sanctuary for rest and relaxation in the Hamptons.
The Hamptons is known for elevated luxury homes, small boutique hotels, and quaint cottages. And The Reform Club encompasses all of the above. The Club is THE luxury inn out East that caters to visitors and guests with the utmost of Hamptons charm and elegance. The property has been on Windmill Lane since 2009, expanding from two to five acres, with additions like an apple orchard and rose garden adjacent to the property. Named after the exclusive Reform Club in London, the sense of exclusivity is still here, in addition to elements that are“reforming” the club to provide a more wellness-focused environment so guests can reflect, relax, meditate, and obviously “reform.”
Located in the discreet East Hampton hamlet of Amagansett, the Reform Club officially opened in the summer of 2009. Owned by the Lerner family, they hired local architects and artists (specifically Dan Rizzie from MoMa) to assemble and design the local architectural interior and beautiful exterior elements. The club has 11 total accommodations—seven suites and three cottages, in addition to a standalone 21 House, a four bedroom private home which has hosted many private celebrity events and activations in recent years. Rooms and suites range from $770 to $2,000 a night and the cottages vary from 1,346 to 1,666 SF. Each cottage features vaulted ceilings, indoor-outdoor living spaces, work spaces, marble bathrooms, and cozy wood-burning fireplaces. Famous neighbors of The Reform Club include Gwyneth Paltrow, Paul McCartney, and Jerry Seinfeld.
Additionally on the property, there is the 21 House, a four-bedroom humble haven, perfect for hosting a larger group and/or a private event for celebrity activations. The Daily Row, Sakara Life, ETRO, are some of the popular celebrity brands that have hosted exclusive pop-ups in the Hamptons at The Reform Club. Influencer retreats are known to be held at The Reform Club’s 21 House. This 3,800-square-foot house is the quintessential Hamptons enclave with ivy-trellised entries, hidden behind landscaping shrubbery for ultra privacy, perfect for celebrity guests. The property offers fireplaces, a dining room, a spacious living room, a gourmet kitchen and outdoor gathering spaces for summer dinner parties and workout activations. (Bonus: There is a spa treatment room with a grand Michelangelo marble bathtub!).
Design is key for The Reform Club. The polished cottage look can be described as breezy, quiet luxury with white wood paneling, taupe sofas, linen-covered headboards, Matouk linens, bathrooms lined with L'Occitane products, and the perfect Duxiana bed for the best night’s sleep. Each suite and cottage has a different showcase of contemporary art, a coffee table with art books, an iPod dock, cozy fireplaces, bathrooms with mosaic floors, and Bulgari products. The largest of the suites has cathedral ceilings and some of the suites have bluestone patios and reading nooks.
When it comes to wellness, The Reform Club is fully stocked with quality amenities. They have an intimate tea house (love this), an outdoor fire pit, a fully equipped gym, powder rooms, communal area and a gourmet chef’s kitchen area. They offer spa services like massages ranging from Swedish to Maternity, acupuncture, jade therapy, CBD oil infusion, and more. The best part of the Reform Club? Their VIP concierge service which provides guests with a private SUV, a fully stocked room with gourmet groceries and wine, food delivery to the private garden dining space served on the finest china and linens…and all complimentary of course! CHECK IN NOW.
🌻 PERSON: CHASE LERNER
As Head of Business Development, Chase is reforming her family’s Reform Club.
Chase Lerner is Head of Business Development of The Reform Club, her family’s property that has become one of the most popular outposts Out East since opening. Since 2021, the property has hosted multiple events including weddings, but also star-studded partnerships and popups with brands such as Loops, Hampton Water, Loverboy, The Hampton Grocer, Brooklyn’s Best, BodyArmor, Sakara Life, Elyse Walker, Material Good, Solid & Striped, ETRO, The Daily Row, and many more. There is also ample fitness programming at The Reform Club with partners such as the Agdal Method, Sky Ting Yoga, and other wellness superstars.
Chase has been in charge of exploring new and creative ways of bringing more community into the space and creating unique activations to attract creatives and those alike to the space. She has also been actively working to infuse more community “health and wellness experiences,” to be hosted at The Reform Club such as Saturday morning yoga in the park, early music nights around the bonfire, having more Indian Wells post-beach amenities, and so much more. The Reform Club has definitely transformed for the better under Chase’s leadership, and only continues to create unique and quality programming and partnerships.
“As the world communicates in ever-changing ways, we’ve embraced opportunities to grow our offerings beyond hospitality, which has in turn allowed wellness, exercise, and the arts to become part of the experience we offer. We’re trying to open up the space in a way that our guests and the community feels very comfortable with.” - Chase Lerner
🌻 PRODUCT: DUXIANA BEDS
The closest thing to sleeping on a cloud is an ergonomic luxury Duxiana bed.
Duxiana is more than just a luxury bed, it is about getting a deep sleep. Whether you suffer from back pain or spend restless nights trying to get comfortable, a bed from Duxiana will help you find resolve your sleep issue. Scientifically, the goal of every DUX bed is to align your spine to help alleviate back pain and to distribute your weight evenly to maximize circulation. We also love that all of the DUX beds are OekoTex 100 certified — free from harmful toxins and chemicals. Additionally, DUX’s innovative component design coupled with high performance materials is engineered to help keep beds out of landfills. Duxiana is truly a staple luxury wellness brand to help you fall into your best sleep ever, while also supporting conscious consumerism. You can find Duxiana at The Reform Club too! CHECK IT OUT.
🌻 WELLNESS WEDNESDAY
Your wellness fix in all dimensions.
💪 PHYSICAL: Workout with Dogpound, DanceBody and/or Pilates by Beth at the Hero Beach Club in Montauk. BOOK NOW.
💗 EMOTIONAL: Home is where the heart is. The Hampton Designer Showhouse is at Southampton this summer with a beautifully constructed new home, presented by HC&G (Hamptons Cottages & Gardens). Open for public tours from July 23 through September 4, from 11PM-5PM daily. CHECK IT OUT.
📚 MENTAL: On August 12th, the East Hampton Library will present its Annual Authors Night fundraiser. One of the most popular and celebrity-studded events of the Hamptons’ summer calendar, Authors Night features 100 authors across all genres. BUY TICKETS HERE.
🙏 SPIRITUAL: Join best-selling author Sahara Rose of Discover Your Dharma with foreword by Dr. Deepak Chopra in this powerful masterclass, where she guides you step-by-step on how to discover your soul’s purpose. SAVE YOUR SPOT.
😎 SOCIAL: Gray Malin loves the highlands of Jalisco, Mexico and captured the beauty in his “Agave Series” photo collection. Step into the fields through his lens with this immersive exhibit in the Hamptons. Ticket proceeds will go towards the Southampton Arts Center. BUY TICKETS HERE.
🌎 ENVIRONMENTAL: Jazzmobile and the Central Park Conservancy present Great Jazz on the Great Hill! All ages are welcome. FREE.
Interested in curated, VIP wellness event(s), PR, and/or growth consulting for your brand? Email auraswellcollective@gmail.com.
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