💛 MARRAM MTK
The ultimate definition of barefoot luxury.
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💛 PLACE: MARRAM MONTAUK
The definition of barefoot luxury, Marram brings a “breezy sophistication” to Montauk.
When you visit “the end of the world”, you’ll find a calming oasis of a luxury hotel along the Long Island coast called Marram, a name defined by the dune beach grass surrounding it. This beautiful summertime escape is a world away from what was previously there. Marram opened in 2019, taking over the Atlantic Terrace Motel and reopened for the 2022 season (the hotel closes in winter). With 96 rooms, the property is built with beautiful, natural interiors like warm woods and off-white concrete, fulfilled by Brooklyn’s The Post Company. Unique decor fills both the interiors and exteriors with a beach-like bohemian flair such as rattan lampshades, jute rugs, woven leather benches. Recent upgrades to the hotel include two new 650-square-foot suites, a redesigned open-air lounge, and a handful of wellness experiences like energy healing sessions, salt cave therapy, tarot card readings, and more.
The Marram experience is simple and relaxed, with a luxurious beachy vibe. The weathered cedar structure holds sturdy and shines brightly in the sun, rays reflecting off of the pool surrounded by burnt orange umbrellas and white chaise lounges. Marram offers great communal areas for family and entertainment. There is a section by the beach outlined by wood beach chairs, cornhole, fire pits, where guests can visit and roast s’mores on the beach’s sprawling courtyard. Guests can also easily enter the beach pathway on the property that leads straight to the Atlantic Ocean, where they can access the waves to surf and/or go whale watching.
The beauty of Marram is its unique brand and design. The inspiration behind its inception was when founder and CEO of Bridgeton (the hospitality company that owns Marram), Atit Jariwala went to vacation in a town 5,000 miles away—José Ignacio in Uruguay. While here, the hospitality guru was inspired by the “great surfing, great food, focus on health and fitness, great beach.” Atit also brought the culinary concept of a “mostrador”—or gourmet counter dining to Montauk. When concepting Marram, Jariwala partnered with two chefs from Uruguay, Fernando Trocca of Mostrador Santa Teresita and Martín Pittaluga of the Parador La Huella, to create the gourmet Mostrador Marram. The South American-inspired cafe is open for breakfast, lunch, and afternoon snacks, and all the food and produce is local, pretty much all from Amber Waves farm.
Marram is a magnetic vision brought to life from Atit’s personal experience of traveling to a magical place abroad, becoming so inspired by it and his desire to share that experience with others through Marram. Its decor is not the stereotypical “nautical” themes like Navy Beach or the Yacht Club, however, Marram rather embraces an earthy desert theme by the ocean. The minimalist decor fits in nicely next to the relaxed views of the ocean, if you are lucky to book an oceanfront room in time to catch the sunrise and sunset. Each room has authentic decor like crisp white linens, handwoven rugs, white ceiling beams, light sculptures by Isamu Noguchi, stools made from recycled wood, surfing photographs by Brian Bielmann, paintings by Sean Spellman, and Le Labo scents.
Guests at Marram keep it casual and chic. Most spend their days at the pool and beach, however, many others mix it up by hosting private beach bonfires in the evening, riding a catamaran, renting a bike, taking surf lessons with Engstrom Surf (local powerhouse surfers), sample a customized tarot card reading, taking an art class or yoga class, meditating by the pool, or going on a long nature walk. Marram is a true sanctuary away from the stereotypical Montauk riff raff, where one can come to feel at peace with nature, themselves, and their community and loved ones. Visit Marram to get back to yourself, unwind, and feel good with all the beachy aesthetics of the space and natural elements surrounding the property. CHECK IN HERE.
💛 PERSON: ATIT JARIWALA
Founder/CEO of Bridgeton Holdings, Atit developed Marram with a unique vision.
“Atit Jariwala, CEO, Bridgeton Holdings, is a hospitality and real estate enthusiast who operates, owns and invests in a multitude of business types and asset classes, as well as in technology ventures that intersect with the physical world. With a national portfolio, currently valued near $1 billion, Atit has owned and operated over fifty hotels, dozens of office buildings, industrial parks, and residential buildings. With an unwavering entrepreneurial spirit, Atit has founded numerous startups and is an active venture capitalist, investing in many technology start-ups. Atit is an honored board member of one of New York’s largest nonprofits, the Henry Street Settlement. He received his MBA from Stanford University and his BA from Yale University.” Profiled from the Boutique Lifestyle Leader’s Association
“We wanted to emphasize the center of the show, Montauk, in its natural state, so we brought dunes back through the property then paired them with materials and color inspired by the landscape,” said Atit Jariwala.
💛 PRODUCT: LE LABO DEODORANT
Your pits never smelled this luxurious ever, guaranteed.
Everyone knows Le Labo’s signature scents from the Noir and Santal collections, but brand lovers are now are going to LOVE this line of deodorant. This lightweight, long-lasting roll-on deodorant leaves a dry, fresh feeling with no residue and smells like absolute luxury, just like its perfume. It is lightly scented with the brand’s signature Grooming fragrance: the freshness of bergamot and lavender edged with the coolness of violet and tonka bean. After use, don’t forget to ensure the cap is tightly screwed on to prevent the formula from drying out. My friend and I went surfing the other day and she smelled like Le Labo before AND after surfing. Obsessed. BUY IT HERE.
💛 WELLNESS WEDNESDAY
Your wellness fix in all dimensions.
💪 PHYSICAL: Workout with Dogpound, DanceBody and/or Pilates by Beth at the Hero Beach Club in Montauk. BOOK NOW.
💗 EMOTIONAL: Drawing from the iconic Stoic text Meditations by Marcus Aurelius, Meditations Journal invites the millions of readers who have learned from him to deepen their understanding of his philosophy and reflect on how to better their lives.
📚 MENTAL: The 6th annual Longevity Summit focuses on uniting aging research, rejuvenation biotechnology, and decentralized science communities. Industry leaders will share the latest in biomedical research and discuss regulatory matters. BUY TICKETS HERE.
🙏 SPIRITUAL: Join best-selling author Sahara Rose of Discover Your Dharma with foreword by Dr. Deepak Chopra in this powerful masterclass, where she guides you step-by-step on how to discover your soul’s purpose. SAVE YOUR SPOT.
😎 SOCIAL: Surfrider Foundation will host the annual One Ocean Gala at The Crow's Nest in Montauk, NY on August 5th. Guests will enjoy craft cocktails, silent and live auctions, live music, and dinner prepared by The Crow's Nest renowned culinary team. BUY TICKETS HERE.
🌎 ENVIRONMENTAL: The Ocean Decade Exhibition is a showcase of art to inspire greater ocean awareness and action. The artworks are inspired by the UN’s 7 Principles of Ocean Literacy and were created by artists from around the world. The Exhibition will be appearing in major cities, aquariums, conferences and hundreds of other locations during the Ocean Decade.
Interested in curated, VIP wellness event(s), PR, and/or growth consulting for your brand? Email auraswellcollective@gmail.com.
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