⭐ SHOWSTOPPER
Enter Showfields...the coolest brand mall.
Hi Friends,
Welcome to AURASWELL, the premier curated community for wellness enthusiasts.
Subscribe to our newsletter for exclusive access to curated opportunities and network with a vetted wellness community, while discovering new destinations and brands. We provide select brands with growth consulting, using our experience in scaling companies with introductions from our networks and advising with our knowledge of the industry. Our ethos is to accelerate wellness leaders, places, and products across the nation and around the world.
⭐ A SHOW-STOPPER…and SHOPPER
FounderMade’s Innovation Show East was an outstanding success! Auraswell was honored to collaborate with FounderMade x **MasonHub for their VIP dinner series by hosting select founders in an intimate, unique setting. The dinner was held at famous experiential mall, SHOWFIELDS, where we invited beauty, fashion, and wellness founders to drink, eat, network, shop, and share product samples in the cozy penthouse. Thank you founders for attending and supporting each other!
**FYI: MasonHub, an e-commerce fulfillment solution, is WAIVING their monthly minimums for the first 3 months for brands that sign up before the end of August. If interested, email auraswellcollective@gmail.com.
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⭐ SPOTLIGHT: VIP @ FOUNDERMADE EAST
Auraswell planned a VIP dinner for select beauty, fashion, and wellness founders.
Every year, FounderMade’s Innovation Trade Shows bring together thousands of disruptive industry leaders in the CPG and D2C space for networking, sampling, and more through their events. FounderMade runs two main trade shows—Discovery Show East and West, along with virtual programming year-round. Since thousands of attendees attend these trade shows, FounderMade VIP events and experiences help encourage stronger community and networking amongst the amazing attendees. We are currently planning our FounderMadeWest VIP dinner, which will be in October in Los Angeles.
**If you are a beauty, wellness, or fashion brand with an annual $3-$5M in revenue and are interested in attending our VIP dinner, please email auraswellcollective@gmail.com.
“FounderMade has it all — community, networking, education, amazing brands, and inspiring founders. As a long time supporter and attendee, it is an amazing opportunity to partner with FounderMade, to work together to help accelerate amazing brands and founders in the beauty, wellness, and fashion space. If there is one place to find the best brands and founders, it is FounderMade (on both coasts!).” – Christina Chao, CEO and Co-Founder of Auraswell
⭐ PLACE: SHOWFIELDS NOHO
Over 20+ brands displayed in the lifestyle discovery store, with VIP access to the roof.
On your way to sushi dinner at Bond St., it is hard to miss the large brick building nestled in the middle of NoHo with massive Dr. Seuss-like window display of colors, lights, and patterns. Enter Showfields, a four-story, 14,707-square-foot building, which debuted its experiential concept to the public in 2019, and continues to expand into other markets like Miami, LA, DC, and more. Showfields describes itself as “a lifestyle discovery store featuring rotating, themed curations of mission driven products, art, and events that can be found "IRL" for the first time.” Retail is not dead, especially not when creative spaces like Showfields ramps up customer awareness with unique ways to bring digitally native brands to life, encouraging flexibility, community, omnichannel, and experiential touches.
Recently ramping up in-person events, Showfields also creates unique opportunities for brands to run measurable retail campaigns in the world's most desirable urban locations, in addition to partnering with select influencers and brands on programming. The experiential mall also acts as an interactive art exhibition with signature touches like funky mirrors, indoor slides, branded exhibits, and more. Auraswell x FounderMade x MasonHub recently hosted a VIP dinner for select wellness, beauty, and fashion founders in the penthouse, which had artistic furnishings, an expansive roof deck, and a culinary section for the private chef.
“Showfields is a space meant to bridge the gap between online and offline retail, with the ultimate goal to make it just as easy for online brands to open a store as it is to set up a website,” says Showfields CEO Tal Zvi Nathanel.
⭐ PERSON: SAMANTHA SIEGEL
Leading business development efforts for MasonHub, and also a mom to be!
In today’s market, it’s nearly impossible to scale your retail brand without strong partnerships. Every customer milestone—from order to packing to unboxing—relies on the systems you have with technology and service providers, including those for order management, inventory management, and fulfillment operations. MasonHub helps strengthen those strategic partnerships. We spoke with Samantha Siegel, who leads business development at MasonHub, and has over a decade of experience in retail and e-commerce.
"I chose to work at MasonHub because our founder Donny's background in retail means we approach fulfillment from an E-commerce perspective. I come from the brand side, so I can immediately relate to the client’s pain points since I have quite literally been in their shoes. We are also pretty unique in the 3PL world with our niche focus on servicing beauty, fashion and wellness brands. It's such a fun space to play in, and I get to meet amazing founders who are bringing incredible products to market on a daily basis!” -Samantha Siegel, MasonHub
MasonHub is a premier fulfillment solution to help beauty, fashion, and wellness brands conquer fulfillment’s biggest challenges. For any founders having issues with fulfillment, MasonHub can help you integrate seamlessly with your existing operations, help you quickly scale, and help any omnichannel brands manage their supply chains. Ultimately, MasonHub can help you streamline and eliminate backend chaos, and help you exceed your customer experience so that you can continue to crush sales.
**FYI: MasonHub is waiving the monthly minimums for the first 3 months for brands that can launch before the end of August. If interested, email auraswellcollective@gmail.com.
⭐ PRODUCTS: BRANDS TO KNOW
FounderMade Innovation Show East 2023 was teeming with exciting CPG brands from many different categories, however, Auraswell x MasonHub only invited select wellness, beauty, and fashion founders to a VIP dinner at Showfields. We wanted to create an intimate atmosphere where founders could genuinely get to know each other, talk about business, share their stories, discuss potential partnerships, and learn more about how MasonHub can help optimize their fulfillment processes. Also, a special thank you to Sprezz and Bow Bridge Blooms for sharing your beautiful glassware and flowers with us. Thank you!
Featured brands from our VIP dinner: Dear Sundays, 4AM Skincare, KAILO, Ramona Albert Designs, For Others, Tracie Martyn, Behave Gummies, PerfectDD, Eucalypso, Sprezz, Foria, SKNMUSE, Lhamour, Chlorophyll Water, SaySo, Tuluminati Hats, Biologique Recherche, Pianta Cheese, BYBBA, Stakt Mats, Pretty Well Beauty, Odyssey Elixir, Meet Champ, Anatomy Hair, Noble Panacea, Abbott Fragrance, White Orange Skincare, and more!
**If interested in exhibiting or attending FounderMade’s Innovation Show West in LA, please email auraswellcollective@gmail.com to fast-track the process.
⭐ WELLNESS WEDNESDAY
Your wellness fix in all dimensions.
💪 PHYSICAL: The BARN x SoulCycle studio in Bridgehampton has 2,200 SF, giving you plenty of space to build community and get in a great workout. Check out The BARN’s summer offerings, such as activations from iconic brands like Sakara Life.
💗 EMOTIONAL: Read The Emotional Entrepreneur. Comprised of 25 lessons, the book will guide Millennial and Gen Z women through the emotional challenges of launching, running, and scaling a business.
📚 MENTAL: Check out “A Summer Arrangement,” an exhibit featuring 100 works by 32 artists and designers, and also pays tribute to the LongHouse Reserve and the legacy of the late Jack Lenor Larsen.
🙏 SPIRITUAL: Head to Humming Puppy for a restore and flow series of restorative yoga, meditation, and a sound bath. SIGN UP HERE.
😎 SOCIAL: Get your summer fitness on and socialize with top fitness influencers at Gurney’s. The Summer Fitness Series is back and partnering with Energi from MDW through LDW. Sample beachfront fitness classes every weekend as a guest or a visitor. CHECK IT OUT.
🌎 ENVIRONMENTAL: Attend “The Nuturing Power of Nature: 34th Annual Summer Gala,” honoring acclaimed conservationists on July 29th at 6 PM in Bridgehampton. RSVP HERE.
Interested in a curated, VIP wellness event(s) and/or growth consulting for your business?
Contact us at auraswellcollective@gmail.com.
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