🏄 SURF'S UP
Rockaway (Hotel), Baby, Rockaway.
Hi Friends,
Welcome to AURASWELL, the premier curated community for wellness enthusiasts.
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🏄 FOR BEAUTY & WELLNESS FOUNDERS
FounderMade’s Innovation Trade Shows bring together thousands of industry leaders and celebrity founders in the CPG and D2C space to come together and partake in networking, sampling, panel discussions, and more.
**We are planning FounderMade West’s VIP events for August. If you are a beauty, wellness, or fashion founder with roughly $2-$5M in revenue, please fill out this form HERE! Limited spots available.
🏄 A LUXE SURFER HOTEL & SPA
New York City has it all — even a luxurious beach getaway that offers art, sweeping views of the ocean, close access to a beach for surfers, top of the line wellness programming and spa offerings, and overall good vibes and great times. Open since 2020, The Rockaway Hotel offers “a fresh and innovative way” to visit and stay in the famous surf town area of Rockaway Beach in Queens. The Rockaway Hotel + Spa is your urban beach getaway, and it offers a unique spin to the urban concrete jungle that is New York City. Surf’s up.
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🏄 PLACE: THE ROCKAWAY HOTEL
Over 84K SF and 53 ocean view rooms, this luxury beach hotel is the new hot spot.
As soon as you step off the A train from the city, you get a whiff of fresh sea air and you feel like you just transported into another world far from New York City. Rockaway Beach, known for being an easily accessible beach by transportation from Manhattan, borders the majestic Atlantic Ocean. The 10-mile-long peninsula extends from Queens, is in close proximity to John F. Kennedy Airport, and is a secret for New Yorkers locals and alike who come to escape from the hustle and bustle, especially those who like to catch some waves.
In 2020, it only made sense that The Rockaway Hotel was created to cater to the luxurious needs of New York surfers and the likes of the luxury wellness crowd. Owned by IGC Hospitality (owners of Parker & Quinn, Park Avenue Tavern, Refinery Rooftop) and principals from the Hero Beach Hotel in Montauk, among others, the luxury hotel and spa was built on Rockaway Beach Boulevard and 108th Street, near the surfing and ferry locations for easy access. As a haven for surfers, artists, wellness junkies, and visitors alike, the Rockaway Hotel is spotlighted for offering guests an amazing and unique experience away from the concrete jungle.
The hotel is artfully designed with over 84,000 square feet of space, including an outdoor pool, rooftop decks, a spa, and on site bars and restaurants. With 53 guest rooms and eight extended-stay suites — all have sweeping views of the water and fully equipped with luxury amenities. Designed by Morris Adjami Architects and Curious Yellow Design, the hotel is one of the most exciting, design-forward openings in Rockaway with its curated art collection. More than 150 national and local artists are on display, showcasing the Rockaway art scene and breathing life into the community with authentic pieces by Tom Sachs, Roe Ethridge, Katharina Grosse, Derrick Adams, Alessandro Teoldi, etc. As a nod to the local surf culture, Rockaway surf photographers Susannah Ray and Joni Sternbach have photographs hanging in rooms and hallways. Room rates start around $300/night and require a 3-5 night booking.
What we also love about the hotel is how it sets an example of green real estate. Sustainability is at its core in its design. The Rockaway Hotel has a green roof along the building’s balconies, open spaces with greenery filling the space, and “throughout the design you'll see rattan, one of the quickest developing tropical woods that renews itself in less than seven years.” Sticking to its sustainable roots, the hotel was structured by and sourced from timbers from legally forested teak farms, uses only environmentally friendly fabrics, and has a curated selection of sustainable and good for the planet products sold at the gift shop. Many vintage pieces are also a part of the hotel’s design and artwork, further supporting sustainability efforts.
For the wellness guest, The Spa at Rockaway Hotel is “a transformative oasis with healing offerings for mind and body.” You can choose from carefully crafted signature treatments ranging from facial to body to massage treatments, indulge in ultra-pampering amenities using top of the line beauty products, and enjoy all personalized treatments against an oceanfront backdrop. You can enhance your experience with additional offerings such as Reflexology, Dr. Gross’s LED Light Therapy Mask, Soothing Scalp Treatment, and more. For the fitness lover, popular brands are partnering with the Rockaway Hotel like Orange Theory Fitness and YogaToday. There are also daily wellness classes that are included in hotel guests daily resort fee and available to community guests for $20 per guest, per class. Get your wellness on at The Rockaway Hotel.
🏄 PERSON: MICHI JIGARJIAN
An artist, community builder, educator, investor, and owner of the Rockaway Hotel.
Michi Jigarjian has dedicated her extensive career to inspiring social change through numerous projects and community efforts. She has occupied numerous roles in pursuit of aligning her creative talents with her business acumen and philanthropic zeal. She is currently the Partner and Chief Social Impact Officer in the 7G Group, an investment management firm that employs values based investments to create sustainable, socially responsible long term projects and which also owns the Rockaway Hotel. Her responsibilities include the oversight of social impact initiatives through community engagement and art. Michi is also a socially engaged artist, community facilitator, educator, and on the board of multiple organizations.
“The hotel will serve as an anchor for the Rockaway Beach community—a gathering place for locals and an opportunity to bring Rockaway Beach’s surf, art, and music scene to guests through cultural experiences,” said Michi Jigarjian
🏄 PRODUCT: DR. DENNIS GROSS ALPHA BETA PEELS
Peeling for real with these Extra Strength daily peels that will give you balanced, bright skin.
The Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel is a two-step system which offers up a blend of seven different acids to help remedy enlarged pores, fine lines, uneven textured skin, dull dry skin, blemishes, and signs of aging. Used best as a balanced/combo skin regime, try this product out if you are a first time peeler and if you start to notice moderate signs of aging or blemish concerns.
🏄 WELLNESS WEDNESDAY
Your wellness fix in all dimensions.
💪 PHYSICAL: Check out Wellness Week at The Rockaway Hotel + Spa Presented by MZ Wallace. Escape to The Rockaway Hotel and enjoy a week of all things wellness for your mind, body, and soul. Enjoy various types of wellness classes with partners like Y7, pvolve, OBE Fitness, Evolve by Erika, and more.
💗 EMOTIONAL: Read Mindfulness and Surfing which casts a fresh perspective on this popular sport, and explores how riding the waves can be the ultimate meditation.
📚 MENTAL: Listen to Surf When You Can by Maverick Navy Captain Brett Crozier. All about lessons in life, loyalty, leadership.
🙏 SPIRITUAL: Clear your chakras. Check out some of these energy healers in the Hamptons and NYC. Read more HERE by yours truly (wink wink).
😎 SOCIAL: Check out special community focused programming at The Rockaway Hotel like art dinners, shabbat, beach sessions and dance series. Check it out.
🌎 ENVIRONMENTAL: Attend “The Nuturing Power of Nature: 34th Annual Summer Gala,” honoring acclaimed conservationists on July 29th at 6 PM in Bridgehampton. RSVP HERE.
Interested in curated, VIP wellness event(s), PR, and/or growth consulting for your brand? Email auraswellcollective@gmail.com.
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