👑 THE CROWN JEWEL
Spring Place's VIP Lounge.
Hi Friends,
Welcome to AURASWELL, the premier curated community for wellness enthusiasts.
Subscribe to our newsletter for exclusive access to curated opportunities and network with a vetted wellness community, while discovering new destinations and brands. Our ethos is to accelerate wellness leaders, places, and products across the nation and around the world. We also provide select brands with growth consulting, using our experience in scaling companies with introductions from our networks and advising with our knowledge of the industry.
👑 VIPS ONLY - THE SUNKEN LIVING ROOM
We had the pleasure of attending and partnering with FounderMade’s recent Innovation Show for a whirlwind day filled with networking, sampling, and inspiration at Spring Place in TriBeCa. We hosted a VIP retailer brunch for select retailers who received the valuable opportunity to learn more about Checkable from CEO Patty Post in the Sunken Living Room Lounge at Spring Place.
Subscribe to our newsletter to stay informed about our exclusive events, unlock the power of curated connections, discover new brands, and drive the wellness industry forward.
👑 SPOTLIGHT: FOUNDERMADE EAST
Over 1K attendees and celebrity founders attend the tradeshow every year.
Every year, FounderMade’s Innovation Show East Tradeshow brings together thousands of disruptive industry leaders in the CPG and D2C space for networking, sampling, and more. Launched in 2015, FounderMade hosts events focused on wellness, beauty, and health for innovative and emerging brands to connect with leading retailers, technology, and investors. FounderMade focuses on helping businesses grow by providing a discovery platform that delivers networking opportunities, innovative product discovery, and world-class education. The company runs two well-established trade shows—Discovery Show East and West along with virtual programming year-round. If interested in exhibiting or attending Innovation Show West, please email auraswellcollective@gmail.com to fast-track the process.
“As a longtime attendee, past exhibitor, and supporter of FounderMade, I can confidently say that this event is the premier show for the business of wellness. The quality of connections and the passion of the team in helping accelerate brands is truly unmatched.” – Sarah Ribner, CEO of Piperwai, Co-Founder of Auraswell
👑 PLACE: SPRING PLACE
Host of VIP events like NYFW, Vogue’s Summits, TriBeCa Film Festival, FounderMade, etc.
The event took place at Spring Studios/Place, a versatile space known for hosting fashion shows, art exhibitions, pop-up restaurants, and even the Tribeca Film Festival. Spanning 120,000 square feet across four stories, this original location in Tribeca, NYC provides the ideal infrastructure for photography, film, and television production. With its minimalist and modern design, complete with double-height studios, a greenroom, a penthouse, and a rooftop offering breathtaking views of the Manhattan skyline, Spring Studios/Place provides the perfect backdrop for the Innovation Show East. Our VIP retailer brunch was held in the Sunken Living Room, a red velvet room with lush, burgundy sheepskin carpet. Perfect for an intimate gathering, presenters can cozy up by the fireside chat while also using the dynamically designed hidden projection screen. Spring Place within Spring Studios, doubles as a 43,000-square-foot social membership club as well as meeting space, making it an ideal venue for a gathering of industry leaders such as FounderMade, as well as hosting VIP guests in the crown jewel of the space, The Sunken Living Room.
👑 PERSON: PATTY POST
A healthcare innovator, entrepreneur, wife, mother, speaker, podcaster — Patty does it all.
Patty Post, CEO of Checkable, has created an innovative healthcare testing and wellness product brand which is redefining and democratizing “self-care” with their FDA cleared rapid diagnostics, paired with telemedicine.
As a parent and patient, Patty founded Checkable to help families save time and reduce costs of medical care through innovative at-home testing kits specifically for strep throat. Inspired by her own journey as a mother of three, Patty felt the need to accelerate the process of medical care by creating at-home testing kits where families can save time and the burden of going to the clinic and waiting for the same diagnosis. Checkable helps individuals with clinical, evidence-based decisions from the comfort of their home where results are easy to administer, and when paired with the telemedicine and prescription providers, can help individuals get tested and prescribed in a matter of minutes and help accelerate the road to recovery. Learn more about Checkable HERE.
👑 PRODUCTS: BRANDS GALORE
FounderMade Innovation Show East 2023 was teeming with exciting CPG brands that also showcased the depth of the wellness industry. As we walked the two full exhibitor floors, we had the opportunity to connect with executives from social media platforms like TikTok, passionate founders from all over the world who were exhibiting their wellness products, and were able to experience moments of tranquility in the sound bath meditation area. We were particularly drawn to the antimicrobial travel yoga mats, and Eucalypso’s cloud-soft organic eucalyptus bedding and sleep accessories.
The second floor was a bustling hub of food and beverage brands, where we indulged in sampling delicious treats such as KAILO's refreshing mix of wellness beverages. We also stopped by the Dream Ventures booth to explore their impressive portfolio of emerging brands, including MoYu’s gluten-free floral cakes. In total, FounderMade brought together a remarkable selection of hundreds of wellness brands across various categories, ranging from diagnostics, skincare, home goods, and food to beverages and fashion. It was an action-packed day, to say the least! If interested in exhibiting or attending Innovation Show West, please email auraswellcollective@gmail.com to fast-track the process.
🌊 WELLNESS WEDNESDAY
Your wellness fix in all dimensions.
💪 PHYSICAL: Dating influencer We Met at Acme is hosting a HOUSECALL workout class and happy hour to kick off rooftop season at Showfields. Come sweat during this 45 minute yoga sculpt class and stick around to mingle and enjoy drinks from some of our favorite non-alcoholic and alcoholic brands. Catch you on the roof tonight! RSVP HERE.
💗 EMOTIONAL: Purchase the Madhappy x Sage + Sound journal to help you dig deeper into your emotions. PURCHASE HERE.
📚 MENTAL: Read BURN RATE. In this memoir of mental illness and entrepreneurship, Andy Dunn, the co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything.
🙏 SPIRITUAL: Head to Humming Puppy for a restore and flow series of restorative yoga, meditation, and a sound bath. Connect with the community and rebalance your energy. SIGN UP HERE.
😎 SOCIAL: Get your summer fitness on and socialize with top fitness influencers at Gurney’s. The Summer Fitness Series is back and partnering with Energi from MDW through LDW. Sample beachfront fitness classes every weekend as a guest or a visitor. CHECK IT OUT.
🌎 ENVIRONMENTAL: Attend the Central Park Conservancy’s Taste of Summer event tonight. SIGN UP HERE.
Interested in a curated, private wellness event(s) and/or growth consulting for your business?
Contact us at auraswellcollective@gmail.com.
Follow us on Instagram @auraswell
xx ALL IS WELL xx
C & S